The iPhone is a line of smartphones designed and marketed by Apple Inc. They run Apple's iOS mobile operating system.
After seeing a partially undressed Patty in the girl's gym locker room in "Scammed Yankees", Stewie observes that Brian wants Patty more than he wanted the new iPhone. In a cutaway in a line outside of Rumps, a patron tries to convince Stewie that he is in the wrong store for an iPhone, but he rejects the comments as an attempt to move up in line.
In a 2017 advertisement for the iPhone 7 sticker feature, Stewie is shown on the back of a youth as he enters a diner and takes a seat with his friends. During the advertisement, “Boys are Boys and Girls are Choice” by the Monks is performed.