CBS Broadcasting Inc. (CBS) is an American television network, one of American television's original "big three", which also include NBC and ABC. Like NBC, CBS started out as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the Eye Network or more simply The Eye, in reference to the shape of the company's logo. It has also been called the Tiffany Network, which alludes to the perceived high quality of CBS programming during the tenure of its founder William S. Paley (1927–1990). It can also refer to some of CBS's first demonstrations of color television, which were held in a former Tiffany & Co. building in New York City in 1950, thus earning it the name "Color broadcasting system" back when such a feat was innovative.
Their slogan as of "A Picture's Worth a Thousand Bucks" is "Why watch what everyone else is watching?".
In "Brian Griffin's House of Payne", Brian pitches his pilot for a potential drama called What I Learned on Jefferson Street to CBS after Lois enjoys reading it. Elijah Wood auditions for the role of Byron, and the reading goes well, but the executives bring in James Woods and turn the pilot into a comedy called Class Holes! Stuck between a rock and a hard place, Brian is faced with the temptation of having his own TV show, despite all the changes and has no choice but to do it the network's way. Everyone, especially Lois, is disappointed in Brian for what had happened, so Brian stands up for himself when CBS suggest ideas to make the show even more ridiculous and quits, effectively forcing the network to cancel the show.
The Studios shown in Brian Griffin's House of Payne would appear to be set in or near Quahog, but the building is actually modeled after the real CBS studios located at 7800 Beverly Blvd. in Los Angeles.
Joe Swanson complains about Tomik and Bellgarde talking too loud at an adjoining booth at The Drunken Clam in "The Most Interesting Man in the World". After apologizing, Tomik jokes about having to have sex with each other since they can't find any women. Bellgarde is grossed out at first and then realizes he's been fooled and comments that Tomik should get a job as a comedy writer. Tomik confirms that he already has just such a gig at CBS on the show Wizard Robot and His Less Successful Friend, working with Bruce Helford.