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Cap’n Crunch (full name: Captain Horatio Magellan Crunch) is the mascot of the sweetened corn and oat breakfast cereal manufactured by Quaker Oats Company and introduced in 1963.
In "Wasted Talent", Crunch is speaking to the Don from “There's Something About Paulie”, requesting a hit on Count Chocula. in retaliation for claims made by Count Chocula stating that Cap’n Crunch cuts the roof of people’s mouths. 
In "To Love and Die in Dixie," Peter mentions that there is a Crunch Berry under the refrigerator of the Griffins' house in Bumblescum, Alabama, referring to Cap'n Crunch's Crunch Berries, a spin-off cereal.