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Cheerios

Cheerios is an American brand of cereal manufactured by General Mills, consisting of pulverized oats. It was first manufactured in 1941 under the name CheeriOats.

In "The Son Also Draws", Peter is concerned about a message in his Alphabits until Brian points out that he is eating Cheerios.

After being fired from Family Guy, Peter gets an audition to be the caring dad in a Cheerios commercial in "Inside Family Guy".