Forbes is an American business magazine owned by Forbes, Inc. Published biweekly, it features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, and law. Headquarters are in New York City. Its primary competitors in the national business magazine category are Fortune and Bloomberg Businessweek. The magazine is well known for its lists, including its lists of the richest Americans.

After Carter Pewterschmidt lies to Lois after telling her that he'll reveal that Pewterschmidt Industries has a cure for cancer in "The Old Man and the Big 'C'", Peter assures her that they'll get over the fact that Carter's a bad man when he's shown on the cover of a magazine; which is exactly what happens when Carter appears on the cover of Forbes.