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Grimace is a character introduced by McDonald's in November 1971 as the "Evil Grimace" villain for McDonaldland and Ronald McDonald. "Evil" was soon dropped from Grimace's name, and Grimace was reintroduced in 1972 as one of Ronald's friends.
Peter's attempt to send death threats to Grimace in "Inside Family Guy" fall short when his letters demanding an extended period to buy shamrock shakes are returned.