Red Bull is an energy drink sold by the Austrian Red Bull GmbH. It was created in 1987 as an adaptation of the Thai energy drink Krating Daeng; in Thai daeng is red, and kratin is the reddish brown bovine, gaur, an impressive animal larger than the bison. Based on market share, red bull is the most popular energy drink in the world.

Peter Griffin is introduced and becomes addicted to Red Bull in "New Kidney in Town". When Lois tries to end his addiction by getting rid of the Red Bull, Peter tries to make his own energy drink with kerosene. The results are disastrous.