SpongeBob SquarePants is an American animated television series. Much of the series is centered around the exploits and adventures of the title character and his various friends in the underwater city "Bikini Bottom". The series's popularity has prompted the release of a media franchise, contributing to its position as Nickelodeon's highest rated show, the most distributed property of MTV Networks, and among Nickelodeon's most-watched shows.
In "Road to Rupert", after Peter Griffin has lost his driver's license, and his daughter, Meg, has volunteered to drive him around, she becomes annoyed by Peter's childish behavior. To distract him she puts in a SpongeBob SquarePants DVD, which includes the camping episode in which SpongeBob and his friend, Patrick Star, sing the "Campfire Song Song", a SpongeBob SquarePants episode directed by "Road to Rupert" director, Dan Povenmire. SpongeBob and Patrick are voiced by Tom Kenny and Bill Fagerbakke, respectively, reprising their roles.
Also, in several episodes, a greenish version of SpongeBob is one of Stewie Griffin's toys. He was used as protection against the tooth fairy in "Prick Up Your Ears" along with Starscream and Man-E-Faces.
SpongeBob is parodied as a "SpongeCow" balloon in the J.C. Penney's Thanksgiving Day Parade in "Turkey Guys".