The title is a reference to the film Monty Python's Life of Brian.
When Brian discovers that he has a son, Stewie, with much anticipation, yells, "Jerry! Jerry! Jerry!" in reference to The Jerry Springer Show.
Sonny, the Cuckoo Bird from the Cocoa Puffs advertising campaign is subjected to a psychological evaluation, where the tester presents to him a bowl of the cereal to test his reaction. This is a reference to his famous motto "cuckoo for Cocoa Puffs!" The bird, however, refuses to take the bait.