Tony the Tiger is the advertising cartoon mascot for Kellogg's Frosted Flakes breakfast cereal, appearing on its packaging and advertising. More recently, Tony has also become the mascot for Tony's Cinnamon Krunchers and Tiger Power. He is also famous for his catchphrase "They're greeeeat" at the end of every commercial.

He is seen as part of The Breakfast Club among other cereal mascots, being Cap’n Crunch, Trix Rabbit, Toucan Sam and Lucky the Leprechaun in "Let's Go to the Hop".

He gains an imitator in Terry the Tiger in "The Tan Aquatic with Steve Zissou".