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Wooley Willie

Wooly Willy is a toy in which metal filings are moved about with a magnetic wand to add features to a cartoon face. The toy was originally manufactured in Smethport, Pennsylvania and was launched on the toy market in 1955. It remains in production today.

After making a disparaging remark about beards in "Brian Wallows and Peter's Swallows", Lois Griffin moves Willie's beard to the top of his head.